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Education & Experience

2025

September 2022-April 2025

Operations Manager

ICARMANDIAS (Broward County, FL)

May 2024

2024

Monday.com Work Management Certified

Work Management - Core

View Certificate on Credly​

Work Management - Advanced

Download Certificate

2023

Icarmandias is a full-service consulting and advertising agency focused on assisting small businesses and entrepreneur-owned brands. Consulting on HR, Accounting, Operations, and Marketing process improvements, they also boast a robust advertising agency for several brands in SE Florida.​​​​​​

  • Planned and executed process improvement projects, engineering workflows in a tech stack including monday.com, Google Workspace, Trainual, Miro, etc. 

  • Internally assisted all company divisions (HR, Real Estate, Media, Marketing, Client Relations, and Accounting) with process-related projects, misc. tech support, and various requests for improving operational efficiencies

  • As a part of monday.com’s Nonprofit Partner program, led project, provided training, and built a custom board workflow for a Texas-based non-profit that aided refugees and asylum seeking families

  • Increased Media Associate workload efficiency by streamlining the procedure for presenting opportunities up the chain of approval

  • Reduced Media and Marketing department’s manual data-entry hours with custom-designed, interconnected and automated monday board systems that reduced duplication, questions, missing information, etc.

  • Organized and optimized years of creative asset storage, led training and setup of new system for ease of transition

  • Eliminated cross-department meetings dedicated to billing questions and discrepancies by employing extensive monday formulas to automatically update account standings and review complex billing schedule status at-a-glance

  • Resolved integration failures in various HR workflows for ATS and onboarding processes

  • Standardized project management templates and Ops department procedures for efficiency and consistency

  • Assisted with updating process improvement framework (Discover & Develop approach to process improvement)

March 2022

2022

Project Management Professional (PMP)

PROJECT MANAGEMENT INSTITUTE

Credential ID: 3230951

View Certification on Credly

Above Target in all (3) domains: People, Process, Business Environment

2021

2020

2019

2018

May 2017-June 2022

Marketing Manager

HAZEL'S BEVERAGE WORLD (Boulder, CO)

Hazel’s Beverage World is Boulder’s largest liquor store. Locally-owned and operated, with a dedicated donation program, Hazel’s supports numerous local, non-profit organizations and their fundraising efforts. Featuring a one-third-scale Corsair airplane hanging over the extensive wine selection, Hazel’s embodies a strong brand-voice and stellar reputation for the knowledgeable staff, unique selection, free weekly tastings and special events.

  • Leading the Marketing Department, managed the workloads and creative direction of the graphic designer and videographer

  • Managed B2B relationships with vendors and supplier for event partnerships and giveaways and with advertising publications to buy, schedule, and proof ads

  • Owned B2C brand voice, customer relationships and reputation through campaigns and events 

  • Coordinated application, approval, and delivery and hundreds of in-kind donations, annually.

  • Designed and implemented new website and app development

  • Started and managed video content creation and distribution to increase reach of weekly promotion and product features

  • Established and recorded marketing department and company-wide procedures

  • Developed content ideas, managed creative processes and tools

  • Maintained organization of physical and digital assets and marketing materials

  • Planned event activation, prizes, staffing, and executed day-of event setup through tear-down

  • Applied project management principals to department project and tasks

  • Led weekly status meetings that covered artwork approval, donation requests, advertising brainstorms, and status of upcoming events

  • Plan, publish, and monitor social and digital content (including in-app marketing)

  • Foster and maintain brand voice and messaging

  • Gathered sales data post-campaign to analyze and develop a visual presentation for management review

  • Drafted and managed department budget

  • Assisted HR with new-hire onboarding

  • Assisted Accounting with invoices, check runs, remitting sales tax, etc.

2017

October 2016-March 2017

Marketing Coordinator

YELLOW SCENE MAGAZINE (Erie, CO)

Yellow Scene Magazine is a local magazine serving Boulder County and the North Metro, featuring local journalism and hosting community events.

  • Cultivated sponsorships with local businesses to support hosted events

  • Developed omni-channel content strategy and engagement

  • Fostered reader relationships, community outreach and public relations within the readership area, including frequent giveaways, contests, and source magazine feedback and content

  • Managed cross-departmental workloads with Design, Sales, and Accounting to promote articles and events, deliver contracted advertiser promotion, and manage budgets

  • Planned and MC’d community small-business marketing seminar

  • Planned and executed additional Yellow Scene events, booking speakers, content collaboration and production, advertising, ticket sales, day-of logistics, and post-event reporting

2016

June 2015-May 2016

Project Manager

IMAGINE PRINT SOLUTIONS (Shakopee, MN)

Imagine Print Solutions is a complete marketing services and print production provider. From campaign conception to delivery, Imagine specializes in high-profile national campaigns, and creating meaningful brand connections through in-store experiences.

  • End-to-end project management of temporary and permanent
    point-of-purchase displays and custom store-front products

  • Organized, reviewed, and processed each job into production

  • Managed campaigns for a high-profile client with hundreds of stores per region, and three regions globally; campaigns ran simultaneously with variable assets distributed to each location

  • Conducted clear and consistent communication with the Client, Account Executive, and entire chain of production
    (prepress through delivery)

  • Crafted clear instructions to meet demand for highest quality products in a fast-paced environment

2010-2015

2015

Student

UNIVERSITY OF WISCONSIN - STOUT

Bachelor of Science - Graphic  Communications Management Major

Marketing Emphasis

- Dean's List - Four Semesters

- Elected Accounts Manager to

Stout Typographical Society

(student-run print

production organization)

September 2010-May 2015

Design Print Lab Assistant

UW-STOUT ART & DESIGN DEPARTMENT (WI)

  • Assisted art department students and faculty with converting digital art concepts to tangible, printed artwork

  • Educated students on highly specialized printing and finishing processes

  • Troubleshooted printer issues on both Mac and Windows OS

  • Maintained specialized equipment for rental, managed check-out and processed returns

  • Completed general lab and printer maintenance (including printer networks)

  • Installed printer drivers to individual student laptops

2014

June 2014-August 2014

Sales & Marketing - Intern

LAKE COUNTY PRESS (Waukegan, IL)

LCP specializes in delivering high-impact printed products that exceed brand standards via custom, in-house development, on-demand digital printing, specialty wide-format printing, and web-to-printing programs.

  • Rotated through most departments to learn, assist, and record processes for future training (Sales, Account Management, Prepress/Preflight, and Marketing)

  • Assisted and shadowed Sales Reps on Client meetings in the Chicago-area, as well as Client press proofing, and meeting prep

  • Designed in-house marketing materials, including a large-format wall mural design for the digital press room wall

  • Self taught Adobe After Effects & Premiere Pro to create an animated video for the annual Sales Team performance event (originally a Powerpoint, was given creative freedom to present material)

2013

January 2013-August 2013

Account Representative - Intern

INDEPENDENT PRINTING (De Pere, WI)

Independent Folders, a division of Independent Printing, is a national supplier of custom presentation folders, paperboard binders and promotional packaging. Products are manufactured on-site and sold through a national network of distributors.

  • Managed print production projects from inquiry, through estimating, prepress and proofing, production, finishing, and delivery

  • Assisted with in-person customer press proofing and color matching

  • Gathered detailed specifications to provide the full project scope to estimating

  • Provided knowledge to customers on company and industry standards and manufacturing capabilities for printed work

  • Assisting in onboarding subsequent interns to their account teams

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© 2023 By Hayley Boreen

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